Generate New Profits and Increase User Satisfaction
More Options Than Any Other Partner
BlueTie offers a complete spectrum of email application revenue drivers, including traditional display/banner advertising
integrated search, behaviorally targeted email footers and BlueTie's own patented Featuretisements™.
BlueTie Featuretisements™
BlueTie has developed a new system for monetizing email and calendaring that we call Featuretisements.
Featuretisements are useful services from trusted companies that help users complete everyday tasks. We're integrating leading 3rd party Web services into our award-winning email and calendaring application at points naturally encountered by users. Featuretisements are an alternative way to generate revenue compared to the more traditional advertising models of banner, text, or other ads. They are simply useful, non-intrusive tools that enhance the user experience.
BlueTie receives a revenue share from each of our Featuretisements partners, and Service Providers who implement BlueTie as their outsourced email solution enjoy a healthy share of this revenue.
Take a minute to view our Travel Feature demonstration to see Featuretisements in action.
Learn more about BlueTie Featuretisements.
Display Ads
The BlueTie Web client features extensive flexibility with respect to display and/or text advertising support, including most Internet Advertising Bureau (IAB) recognized ad types:
Administration of display and/or text advertising within the BlueTie Web client is handled via our Extranet, which in addition to supporting display advertising and private labeling administration, can serve as a powerful Web-based complement to our XML-based administration and reporting API.
Integrated Search
Through partnerships with both Ask.com and Business.com, contextual search has been integrated into the BlueTie application. Users can access this feature in two ways:
The user can simply type in search terms into the standard search dialog box found in the application header.
They also can access the feature via keyword highlighting within the email application.
After a one-second delay, a dialog appears asking the user whether they'd like to search Ask.com or Business.com for the highlighted terms.
Tagline Advertising
BlueTie has partnered with AdKnowledge — a leader in the field of behavioral targeting — to provide our customers with sender and/or recipient-specific, behaviorally targeted tagline advertising in the footers of their users' email messages.
Working with AdKnowledge, BlueTie can insert 1-2 line text-based advertisements into the footers of users' email communications to create a new Cost-Per-Click (CPC) based revenue system.
AdKnowledge technologies use predictive analysis to study how users interact with previously viewed online ads, and forecast the additional offers to which they are most likely to respond. Every day the firm runs more than 10 billion calculations on online consumers to identify the most responsive categories for each individual. However, AdKnowledge recognizes the sensitivity of personal information and consumers' concerns about sharing email addresses with third parties, and has developed a privacy-friendly system of targeting email advertisements to users based on previous response history without accessing actual email addresses themselves.
Customer Communications
BlueTie offers an additional advertising opportunity for our ISP partners' own services through its My Day page. The Announcements section provides an excellent venue for ISPs and Web hosts to speak directly to their users on a regular basis. Talk to users about new products, special upgrade offers or even other partner offers available only to your users. The Announcements section is visible every time a user logs in to the application, generating multiple views per user. BlueTie's My Day Announcements section can support both text and graphics, so as not to restrict the content that can be viewed. The area is also vertically scrollable, so any number of messages and offers can be included.