Tracking & Reporting
Reporting is available in two models; real-time reporting through a Web Services API, and point-in-time reporting using standardized reports.
These reports serve three primary audiences:
- Provide Featuretisements™ Provider partners with standard reports for revenue, usage, traffic, and auditing data
- Provide BlueTie with accurate financial reports for revenue projection and auditing
- Provide Application Provider partners with standard reports for revenue, usage, traffic, and auditing data
The Featuretisements Reporting Engine is designed to handle a wide variety of transaction types including clicks, one-time transactions and recurring transactions. The periodic reports are based on standardized templates. Customized reporting is also available if you need additional reporting options.
In addition to tracking Featuretisements usage for billing purposes, the system also has reporting designed to assist marketing and product development teams in analyzing end user activity to improve the user experience, increase conversion rates and drive up Average Revenue Per User (ARPU).