Publisher Solutions
Generating Revenue
$260 million per month. That’s the amount of Web site ad revenue that is generated via email. And BlueTie supports the three more traditional methods of advertising in this space:
Display advertising which utilizes leaderboard, skyscraper
and vertical banner ads.
Text advertising that allows for more behavioral targeting
with such tools as tagline ads in email footers.
Search, driven by contextual targeting.
But only BlueTie can offer our partners a new and innovative way to generate revenue with Featuretisements™.
Featuretisements is a patent-pending model, which provides users with access to Web services and e-commerce that are seamlessly integrated into the application. These services feel like features instead of ads, especially as they are part of the user’s natural workflow. Best of all, it generates additional revenue at a higher rate compared to traditional channels for both BlueTie and our Web publishing partners.
Completely Brandable
BlueTie provides you with a best-in-class email and calendaring service. You can brand the application with your company's logo and color scheme to help build brand equity and loyalty. In working with BlueTie, you also have an additional, flexible platform for your advertising inventory and content including Featuretisement™, banner, contextual and tagline advertising.
The ease-of-use you want
This complementary revenue stream can be up and running in weeks without the additional cost of hardware/software, bandwidth and maintenance. The BlueTie application can support your content, allowing your users to log in from your Web site and then return there upon logging out. Another benefit is that we increase page views through the login page. Users spend 4.6 hours a day within the application that generates approximately 587 page views per user per month. And you don't have to worry about support services either. BlueTie provides a private-branded Knowledgebase (FAQ) to help users research and find answers to any questions they may have.
Flexible API
BlueTie's XML-driven Application Programming Interface (API) allows partners to readily integrate BlueTie into their existing provisioning, customer service, billing, and technical systems. For those who wish to augment or replace their use of the API, BlueTie also offers its partners a Web-based provisioning, administration, and reporting Extranet. In addition to providing administrators with all of the power of our API, Extranet users can private label the BlueTie interface for their customers.